Maps for Modern Magellans™ is written for people who feel frustrated after starting a business and then realizing they need help but believe they do not have time to read a business book to get that help. Every chapter of this series can stand on its own. The reader does not have to finish the entire book to benefit from it. The maps, charts, and diagrams are designed to help business leaders better grasp and communicate important business principles. Dr. Anderson’s scientific eye was trained at Caltech to identify processes that can be illustrated as pathways. The original illustrations are memorable and easy to recreate so that the reader can share their new insight with others and enable greater business communication. Modern Magellans, written by an experienced business leader, is a collection of diagrams Dr. Anderson developed and uses to successfully illustrate and teach business concepts to consulting clients and employees. According to the 2002 Survey of U.S. Business Owners, 25% of US business owners have no college training and only 20% have advanced degrees (i.e. MBA, Masters Degree, MD, JD, or PhD). Salespeople, scientists, and engineers who have never taken a business course often create new companies.
Maps for Modern Magellans™ uses maps and numerous other charts, tables and tools to help you navigate the world of business. The diagrams of this series do not look like conventional road maps.
Everyone wants help. You will find it fast and clear. Each chapter provides at least one do-it-now concept that will improve your leadership, business, or life.
For the business of one, or the business you run; this book is for you